Westmark Credit Union Launches Campus Finance Partnership

Boise State University and Westmark Credit Union announced a new partnership on Tuesday that will integrate financial education into the student experience and rename the Student Union Building in the credit union's honor. The agreement positions Westmark as a central presence on campus, creating direct pathways for student engagement, career opportunities, and financial resource access.

The relationship builds on the credit union's existing ties to the university. Westmark already employs current students and Boise State graduates. The new formal partnership expands those connections, allowing the credit union to embed its services in the academic and social life of the university rather than limiting its role to brand visibility.

Derik Nielsen, president and CEO of Westmark, described the alignment of missions as a primary driver for the deal. "As a credit union, one of our biggest focuses is enhancing the lives of our members," Nielsen said. "Boise State is looking to enhance the lives of its students. Our mission is to make lives better, and that creates a strong alignment. The question for us is: What can we do to help?"

A core component of the initiative involves assessing student needs before launching specific programs. Westmark plans to conduct focus groups to determine what resources students actually want from a financial institution. Tammy Ridgwell, Westmark executive vice president and chief administrative officer, said the credit union wants to meet students where they are today, whether that involves financial education or building credit. "We have a unique opportunity to ask students what they want and what they need from a financial partner," Ridgwell said.

Jade Beckman, Westmark executive vice president and chief member experience officer, noted that financial decisions made during college often carry long-term consequences. "Money is nearly always one of the biggest stressors in people’s lives," Beckman said. "If students can develop good financial habits and come out of college on strong financial footing, they are set up better throughout their entire lives."

The partnership also extends to faculty and staff. Westmark leaders stated they intend to serve the broader university community, supporting employees through their own financial milestones. Argia Beristain, CEO of the Boise State University Foundation, emphasized that the relationship is built on shared purpose. "The strongest relationships are built on shared purpose and a genuine commitment to our students," Beristain said. "Westmark isn’t just looking for visibility at Boise State, they want a true partnership."

Next steps include the formal renaming of the Student Union Building and the launch of initial student engagement activities. Westmark will begin gathering input from students to shape the specific financial education modules and career development opportunities available on campus.