Gwinnett Firms Use Amazon Tools to Boost Sales by 40%

Independent retailers in Gwinnett County are using Amazon's artificial intelligence tools and logistics network to expand their customer base beyond local borders. The strategy has driven substantial growth for local firms that previously operated as neighborhood brands. This shift is part of a wider trend where small businesses utilize major e-commerce platforms to compete with larger corporations.

Will Cowsert, Amazon's Director of Economic Development, reported that independent sellers accounted for more than 60% of all sales on Amazon's platform in 2025. In the state of Georgia alone, these businesses sold over 75 million items that year. The economic contribution to the state exceeded $5 billion, according to Cowsert.

Amazon employs more than 4,000 people across six facilities in Gwinnett. However, the economic impact extends to the independent businesses that rely on Amazon's infrastructure. Cowsert stated that these tools allow small operators to access the same fulfillment systems used by large corporations. He noted that a local brand can reach nationwide customers without building its own supply chain.

RA Cosmetics, a family-owned beauty company based in Norcross, demonstrates the financial benefits of this model. Since its second-generation leadership began using Amazon's seller tools, the company's sales increased by 40% in a few years. The firm has also become the largest importer of shea butter in the United States while keeping its headquarters in Gwinnett.

Amazon is preparing to launch Prime Air drone delivery at its Stone Mountain fulfillment center. The service will transport eligible items, including groceries, medications, and household goods, to customers in as little as 30 minutes. Cowsert described the company as being in expansion mode for the drone service. He said the team is working to educate local communities on the benefits of the technology.

The Stone Mountain facility uses advanced robotics alongside human employees to process orders. Last-mile delivery stations in Gwinnett help move packages to customers more quickly. These technological investments aim to reduce delivery times and increase operational efficiency for the region.

Amazon supports the local workforce through internal and external programs. The company offers prepaid tuition for eligible employees and provides benefits starting on the first day of work. It also invests in STEM initiatives, science fairs, and school partnerships, including participation in Partnership Gwinnett's Principal Field Trip program.

Cowsert credited the Gwinnett Chamber, Partnership Gwinnett, county staff, and local elected officials for creating a collaborative business environment. He observed that the county's leaders work together to support business development. Cowsert said that in Gwinnett, support for business issues is available with a single phone call.